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Growers and exporter connected by Celosia cristata

Celosia market leader Evanthia builds links in the chain
5 October 2021 - Monster, the Netherlands

Dutch breeding company Evanthia has made it an important focus point: by laying the foundation together with growers and by actively connecting with various links in the floriculture chain, the company wants to accomplish a good market position for all parties involved. This season it has led to intensive cooperation with growers of Celosia cristata, a crop in which Evanthia is market leader, and the Westland trading company W.K. Heyl.

This summer, W.K. Heyl, the specialist for the German florist, was the first to present the Celosia Jack series. This new series, in 2021 exclusively grown by Aris de Koning, is characterised by an elegant cock’s comb and many colourful flowers along the stem. A new appearance, which presents the popular cut flower as a voluminous bouquet booster. To ensure good coordination and knowledge sharing around this new introduction, the Jack series was supplied in phases and exclusively via Heyl.


In October, Celosia Reprise of grower Feiko Sonneveld will be in the spotlight at W.K. Heyl. Where the supply of Celosia usually decreases around mid October, the production of Celosia Reprise at Sonneveld continues until December. Reprise is a relatively new series, developed for the exclusive segment. From the Evanthia breeding program, new colours will be added to the series in the near future. Thanks to the genetically compact crop structure with considerably smaller leaves and a refined plant density in the late season, the supply season can be extended. This assures the market of wide availability and high quality stems until the end the autumn. Heyl emphasizes Celosia’s ‘late’ availability in their webshop. The bright colours and special flower shape and texture of Celosia, truly come into their own in Heyl’s new theme for seasonal inspiration: ‘Midnight Colors‘.