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Press release: FlowerTrials® 2023 – new location, new concept – proven partners!

Selecta one and Evanthia present highlights in De Lier (NL)
24 April 2023 - De Lier (the Netherlands)
Press release: FlowerTrials<sup>®</sup> 2023 – new location, new concept – proven partners!

Where plants meet people. The FlowerTrials® 2023 will take place from June 13 to 16, 2023, and Selecta one and Evanthia will be there again! As in 2022, the two breeding companies will again exhibit together, but at a new location. The presentation area at the new location Kwekerij Bloem en Tuin in De Lier (Netherlands) promises to be even more colourful, welcoming, and informative.

 

The new FlowerTrials® location of Selecta one and Evanthia: Kwekerij Bloem en Tuin, Oude Campsweg 4, 2678 KN De Lier, the Netherlands

Highlights of Evanthia

FlowerTrials is the best time to get to know the next generation of Sunsation® potted sunflowers. Helianthus Sunsation® Compact meets the global demand for products with true genetic compactness. The series can be grown without the use of plant growth regulators in both young plant production and the finishing phase. With Sunsation® Compact, growers can grow stress-free: no more PGR, dry cycles and high EC levels to keep plants compact.

 

Evanthia will present several other pot and bedding plants from its own breeding as well, such as the colourful Platycodon Corsa series and the compact and highly uniform Lavandula Cleo-Patio®. An extensive collection of tropical plants will be on display, including the garden stunners Cordyline, Yucca and Musa. Visitors will not miss out on Evanthia’s cut flowers range during FlowerTrials®, as the Westland breeding company inspires with a broad palette of Celosia, Matthiola, Antirrhinum and lush summer flowers. There will be an opportunity for guided tours along trials locations.

Highlights by Selecta one

For the first time, Selecta one will be presenting also highlights from its cut flowers programme at the FlowerTrials® and offers, in addition to proven products and concepts, new attractive highlights.

 

ONE in Dianthus stands for the attractive range of pot and cut carnations. Besides Pink Kisses®, the most successful single variety on the market, which will continue its success story in 2023 with the Instagram campaign “pink your garden,” other carnation varieties such as the attractive novelty Aura impress with their special charisma, strong, upright growth and bright pink flowers with a white edge, or the exciting variety I❤U with its surprising appearance and unique marketing concept.

 

In Calibrachoa, two new programmes will be presented: the new flower-rich Oro series and the new intergeneric ThePowerSisters varieties. In addition, the eye-catching variety Fancy Francy with interesting colour play will take centre stage. Fancy Francy is well branched, resistant to powdery mildew and needs few growth regulators.

 

With Planta Morgana, Selecta has the answer to an increased demand for flowering plants that perform very well in hot and dry summers. An attractively designed concept with varieties tested for drought tolerance for a sustainable range.

 

Also, the current FleuroStar candidate from the Stuttgart breeding house will be on show for the first time.

Evanthia B.V.

Evanthia presents strong and original genetics within pot & bedding plants, tropical plants and cut flowers, complemented by a broad and partly exclusive selection of top products from other breeders. With an ever-growing network of production, sales and distribution partners, Evanthia supplies high quality starting material worldwide. Always looking for new ways to put the grower in a good market position and working together with chain partners towards joint success.

Contact Evanthia
For further information, picture requests or guided tours, please contact Marcella Hempelmann, Evanthia, tel: +31 621 626 828, e-mail: m.hempelmann@evanthia.nl

 

 

Selecta One

The Selecta one Group is a leading global breeder, grower and marketer of innovative ornamental and utility plants. The breeding activities comprise bedding and balcony plants, houseplants, perennials and cut flowers. In 2022, Selecta one expanded its range to include young vegetable plants. With production sites and sales companies in Europe, Africa, Asia and America, Selecta one serves all relevant markets worldwide.

Contact Selecta one

For further information or for picture requests please contact Nadine Schuler-Zeeb, Selecta Klemm GmbH & Co. KG, Hanfäcker 10, D-70378 Stuttgart, +49-(0)711-95325-245, n.schuler-zeeb@selecta-one.com