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Fresh and frivolous: single-flowered Tanacetum is already flirting with spring
Often the power is in the simplicity! The single-flowered Tanacetum parthenium – also known as Matricaria or Feverfew – is a flower that instantly grabs attention with its natural charm. Its sparkling white petals and sunny heart are a feast for the eyes and a fresh addition to any bouquet. This flower is receiving plenty of attention due to its versatility and strong characteristics. For growers, florists and consumers, Tanacetum is an inspiring choice that fits perfectly into the growing demand for cut flowers with a natural look that are also easy, quick-to-finish and increasingly sustainable to grow.
🌼 Evanthia offers a wide selection of top quality single-flowered Tanacetum varieties, a reliable supply you can count on and professional support for growers. Together we lay the foundation from seed to successful Tanacetum production.
Simplicity, naturalness and a touch of nostalgia
The single-flowered Tanacetum is not just any flower – it symbolizes everything the modern consumer loves in a flower: simplicity, naturalness and a touch of nostalgia. This flower is increasingly popping up in rustic field bouquets, romantic bridal arrangements and playful interior styling. It fits seamlessly with the “slow flower” movement, which focuses on sustainability, seasonality and local production. Whether it’s a casual bouquet with a wildflower look or an elegant floral arrangement with a vintage vibe – from sophisticated corsages to airy table centerpieces, Tanacetum is an excellent choice and offers endless possibilities.
The power of Tanacetum
As a grower, you naturally want a crop that is easy-to-grow and also produces impressive results. That’s where our Tanacetum comes in. With Evanthia genetics, you can count on excellent germination and exceptional uniformity from seed to harvest. This makes this crop perfectly suited to the rhythm of a professional crop. The short cultivation period and robust characteristics make it suitable for both starting growers to seasoned professionals. The varieties are ideal for year-round greenhouse production and offer reliable continuity.
But Tanacetum’s success story also lies with market demand: florists and consumers love its fresh appearance, impressive flower count and long shelf life, making it a fixed item at auction as well as in the vase. Add to this the simplicity in processing (due to the excellent branch structure of our selections) and versatility for florists, and you have a flower that scores in every way.
Learn more about Tanacetum from Evanthia
Contact our product experts or sales leaders to talk further about Tanacetum, exchange ideas and knowledge, and learn from each other.
MarvinGrootendorstRegional Sales Manager Tropical & Flowers
